CHIP (Changing How Individuals Prosper), is a digital platform making it easy for individuals to find Black and Latinx financial professionals. You can view their site and get more info on their services at the link below.
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For CHIP, I worked on re-branding, and UI/UX improvements for their current website. I was given the website and a short brief as to what they were open too. Most of what was needed was programming and application support, but they were also wanting changes on their brand and overall website feel.
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I first created a simple updated brand identity, using their current logo (with small edits) and adding a new font to create some diversity for future layouts.
I altered the spacing in their logo to be more even and allowed clearance for their tagline.
They wanted to stick with their current brand colors, but wanted to add some accents to help create contrast and not seem so one note.
Finally, I created an accent shape that I used across the site, and can be used for future marketing materials. I created this from the shape in their logo (the upper portion of the "p").
I altered the spacing in their logo to be more even and allowed clearance for their tagline.
They wanted to stick with their current brand colors, but wanted to add some accents to help create contrast and not seem so one note.
Finally, I created an accent shape that I used across the site, and can be used for future marketing materials. I created this from the shape in their logo (the upper portion of the "p").
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Below you can see their original desktop website/branding alongside my new layout and brand scheme.
Also, there is an example of a mobile view that I created within the new brand identity.
Also, there is an example of a mobile view that I created within the new brand identity.
Original desktop website and branding.
Updated desktop website, and branding that I created.
Updated website mobile view.